MICAM Milano Digital Show was established to complete the traditional MICAM Milano trade fair format. It is a digital platform designed to augment exhibitors’ business opportunities through full integration with the latest digital marketing and customer management tools, creating the perfect match between buyer and exhibitor.

MICAM Milano Digital Show takes the form of a single platform for communication, sales support and post-sale services for the footwear industry.

Exhibitors can publish their product catalogue on the new digital platform, where their customers will be able to find them as they prepare for their visit to the physical event and then continue viewing the collections and placing orders even after the physical trade fair is over.

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