March 8 - May 8 2021


With the development of increasingly advanced technologies, distribution channels are also rapidly changing: in this constantly evolving environment, brands and retailers must redesign their approach, their offer and presence in the market, to respond to new styles and methods of consumption.
In this session MICAM X will bring technologies, prototypes, solutions and inspirations to support market strategies towards the consumer of the future.

The speakers


Jordanana is the co-founder of Fashinnovation: bridging the gap between the fashion & technology industries, bringing innovations to the forefront based on the latest tendencies. Philanthropically, Jordana has recently self published her first book in the aims of “humanizing homelessness” titled: It Can Be You. She is married to Marcelo Guimaraes and has two baby girls.

JORDANA GUIMARAES - Fashinnovation

Entrepreneur, manager and professor. He serves as an Adjunct Professor of ‘Retail Marketing Innovation’ at various Italian universities and business schools as well as providing mentorship to talented young start uppers. As CEO he guides a talented team of 200+ in the relentless pursuit of practical business and creative solutions for Wunderman Thompson clients. Prior to this role he spent 6 years with AKQA, co-founded two companies and earned a PhD degree in Marketing and Economics. In 2018 he had the privilege to be co-author with the internationally renowned marketing expert, Philip Kotler of the business publication: Retail 4.0

Giuseppe Stigliano – Wunder Thompson

Mr. Ferraro is the Executive Director of the FIT/Infor Design and Technology Lab (DTech) at the Fashion Institute of Technology in NYC. The DTech Lab is a public/private partnership whose mission is to engage faculty and students to solve industry problems using design and technology. The strategic goals of DTech’s experiential learning are accomplished through projects that empower entrepreneurs and engage industry.
Since June of 2017 the DTech Lab has undertaken nearly 28 projects engaging 30 faculty and almost 90 students as they explore the impact of emerging technology on design, manufacturing and retail. Project partners have ranged from global technology leaders such as IBM to iconic lifestyle brands such as Tommy Hilfiger.

Michael Ferraro - Fashion Institute of Technology (F.I.T)

With over 20 years of experience as Head of R&D and Innovation and currently as Director for Innovation and Skills at EURATEX, the European Apparel and Textile Confederation, based in Brussels and Secretary General of the European Technology Platform for the Future of Textiles and Clothing (Textile ETP), Lutz Walter has been actively following the technology and innovation trends in Europe’s textile and fashion sector. He has coordinated several large-scale European research and training-related programs, advised companies, research organisations and public authorities and authored various studies and strategy papers on the future of Europe’s textile and fashion industry. He currently manages the SmartX – the European Smart Textiles Accelerator programme.

Lutz Walter