March 8 - May 8 2021
Workshop: THE FUTURE OF RETAIL
With the development of increasingly advanced technologies, distribution channels are also rapidly changing: in this constantly evolving environment, brands and retailers must redesign their approach, their offer and presence in the market, to respond to new styles and methods of consumption.
In this session MICAM X will bring technologies, prototypes, solutions and inspirations to support market strategies towards the consumer of the future.
Jordanana is the co-founder of Fashinnovation: bridging the gap between the fashion & technology industries, bringing innovations to the forefront based on the latest tendencies. Philanthropically, Jordana has recently self published her first book in the aims of “humanizing homelessness” titled: It Can Be You. She is married to Marcelo Guimaraes and has two baby girls.
JORDANA GUIMARAES - Fashinnovation
Entrepreneur, manager and professor. He serves as an Adjunct Professor of ‘Retail Marketing Innovation’ at various Italian universities and business schools as well as providing mentorship to talented young start uppers. As CEO he guides a talented team of 200+ in the relentless pursuit of practical business and creative solutions for Wunderman Thompson clients. Prior to this role he spent 6 years with AKQA, co-founded two companies and earned a PhD degree in Marketing and Economics. In 2018 he had the privilege to be co-author with the internationally renowned marketing expert, Philip Kotler of the business publication: Retail 4.0
Giuseppe Stigliano – Wunder Thompson
Mr. Ferraro is the Executive Director of the FIT/Infor Design and Technology Lab (DTech) at the Fashion Institute of Technology in NYC. The DTech Lab is a public/private partnership whose mission is to engage faculty and students to solve industry problems using design and technology. The strategic goals of DTech’s experiential learning are accomplished through projects that empower entrepreneurs and engage industry.
Since June of 2017 the DTech Lab has undertaken nearly 28 projects engaging 30 faculty and almost 90 students as they explore the impact of emerging technology on design, manufacturing and retail. Project partners have ranged from global technology leaders such as IBM to iconic lifestyle brands such as Tommy Hilfiger.