From inspiration, to product design, to new retail experiences: beauty comes from beauty.
To create beautiful products, we need to understand where beauty comes from. In this session we will explore the moment and the origin of inspiration which, sprouting from art and heritage, reaches and inspires the consumer when he both sees a product and he interacts with the retail environment.
In this session MICAM X will be an inspiration centre, a spark that ignites an open debate that accompanies this change, from a cultural point of view.