March 8 - May 8 2021

Workshop: ART, FASHION, HERITAGE AND FUTURE: from retail to product design

From inspiration, to product design, to new retail experiences: beauty comes from beauty.

To create beautiful products, we need to understand where beauty comes from. In this session we will explore the moment and the origin of inspiration which, sprouting from art and heritage, reaches and inspires the consumer when he both sees a product and he interacts with the retail environment.

In this session MICAM X will be an inspiration centre, a spark that ignites an open debate that accompanies this change, from a cultural point of view.

The speakers


Federico is an innovator and an entrepreneur. MSc in Environmental Sciences and Technologies at the University of Milan in 1997, he works with his teams to innovate and promote “innovative sustainability” business models in Fashion, Luxury, Interior Design, Automotive and other industries. He has developed specific technical skills in: Applied Research, Biotechnologies, Life Cycle Assessment, Life Cycle Costing, Corporate Social Responsibility, Risk Management, Technology Transfer.
He is also the curator of Innovation Square by Lineapelle (

Federico Brugnoli

Furio is CEO of Accademia Costume & Moda since 2013 and Deputy Chairman of Piattaforma Sistema Formativo Moda, the Italian Fashion Schools Association, since 2018.
Between 2006-13 Furio worked for Mediobanca as Head of the Equity Investments Group and for Mediobanca Securities in the equities division.
In 2004-06, Furio set-up Francini & Partners, adviser to Zebedee Capital (UK-based Pan-European long/short investment fund).
Between 1995-2004 worked as an Equity Analyst (NatWest Markets, Banco Santander, UBS Investment Bank) with increasing responsibilities analyzing different sectors (Industrials, Consumers, Media/Internet, Banks) receiving various international awards.
Furio earned his BA in Business Administration from John Cabot University in Rome.

Furio Francini – Accademia Costume Moda

Graduated in Literature and specialized in Art History at Florence’s University; in 1984 Stefania began to work with the Galleria del Costume of Palazzo Pitti and with Pitti Immagine, curating the realization of some exhibitions and catalogues. Since 1995 she’s the Director of Salvatore Ferragamo’s Museum and Responsible for Cultural Events around the world. She has curated all the museum’s exhibitions and catalogues. In 2019, she was appointed member of the Study Commission for the identification of public policies for the protection, conservation, enhancement and use of Italian fashion as cultural heritage. She’s Director of the Ferragamo Foundation since 2013.

Stefania Ricci - Museo Ferragamo

Mick is a storyteller and an immersive experiences designer, driven by a strong call to all that is “human centered”. In his spare times is a professional trader and youtuber.

Mick Odelli - Draw Light

Fiorenzo G. Omenetto is the Frank C. Doble Professor of Engineering, at Tufts University. He also is a Prof in the Physics and Electrical Engineering Departments. His research interests are at the interface of technology, biologically inspired materials and the natural sciences with an emphasis on new transformative approaches for sustainable materials for high-technology applications. He has proposed and pioneered the use of silk as a material platform for advanced technology and his research has been featured extensively in the press with coverage in the most important media outlets worldwide. www.tufts.edu

Fiorenzo Omenetto – TUFTS University Boston